Brand guardian managing the production of digital and physical design products across the business, bringing together user needs, buisness goals and technical realities
Developed, owned and orchestrated an holistic evolution of the visual identity and brand guidelines across the business
Through ideation and design process created a number of internal brand packs identifying and strengthening core brand USPs
Introduced and built an extensive Design System Manager within Sketch and inVision managing it’s growth and ensuring the intelligent use of the design kits, components, assets, integration and online documentation through the business
Worked directly with UX and A/B testing tools and agencies (Userzoom, Monetate and ContentSquare) to analyse the interaction on user journeys to increase optimisation through design solutions
Managed the design, build and business use of the Amplience content delivery platform
Direct line management of an omnichannel design team of three in charge of print and digital design, online and in store, including email marketing and printed advertising. Grown the design team by identifying key skill sets and bringing the creative resources in-house to reduce external costs
Creative management of an extensive ecommerce replatforming project for dreams.co.uk (launched 07/18)
Instrumental in the initial inclusion, design and development of AMP within Dreams as well as utilising methods to ensure a good user experience
Introduced and managed agile workload management tools, methods and briefing structures within the design team to better manage capacity and pinch-points
When required, supported the development team through busy periods launching new web pages, content changes and bug finding
Driving future creative vision and with a craving for innovative ideas, processes and development I always aspire to deliver best in class solutions and influence change and push boundaries
Penfield Ltd
Lead Digital Designer
May 2013 - March 2016
Designed, built and optimised several iterations of a fully responsive website in Magento CMS
for Penfield.com (launched 09/15)
Ensured all brand standards are executed across all digital channels
Enhanced and managed website user testing and the development of CRM workflow processes
Improve and lead implementation of information architecture and enhancement of UX
Produce all creative and promotional materials for online presence
Manage photo and video shoots for various seasonal campaigns, including post-production
processes, retouching, and image optimisation
Create mock ups and full HTML designs across web, mobile and promotions
Design, build, implement and manage responsive email marketing templates
Designed and built a responsive brand site for Capeheights.com which included extensive
JavaScript coding (launched 09/14)
Reiss
Graphic Designer
June 2011 - May 2013
Creation of promotional graphics and artwork for the international website with weekly
updates including tailored promotions in different consumer markets across multiple platforms
Design of a twice weekly mailer (audience 250,000 worldwide)
Development of affiliate and display banners across different websites
Assisting with the design and development of the global website across devices
Production and art direction on small scale fashion shoots
Developing the design of the ecommerce, in store and gift packaging
Design and production of POS and in-store wall graphics, vinyls and advertisements
Aid in the production of extensive campaign, lookbook and feature photography research
Chanel
Design Assistant
August 2009 - May 2011
Created innovative promotions for marketing and training teams
Design of brochures, visual crop guides, show cards, hand-out cards, acrylic tester stands,
self-supporting card banners, hoardings and other general point of sale design
Managed the external relationships with artworkers, printing companies and manufacturers on
types of paper stocks, print finishes, colours and construction.