CHANEL

Counter displays

 At CHANEL's UK flagship fragrance and beauty counter in Selfridges London, Clever and innovative methods are required to display and promote the latest campaigns and assist the customer in their choices.

Les Exclusifs: Coinciding with the launch of 12 limited edition Eau de parfums an interactive display was required to provide further information for the customer. After drawing up some ideas, I built a 3D CAD model to visualise my final idea for sign off. After liaising with an acrylics company to manufacture the bespoke display stand it was installed.

Fragrance blotter stand: It became apparent that a once neat pile of blotter cards on the counter top was not sufficient as they easily became messy and often fell off. I designed a stepped acrylic stand to solve this problem.

Bleu de CHANEL: I designed a number of printed cards and small tester fragrance packaging to help promote this new fragrance launch. Working with the design team in France to ensure that the final product met their high expectations for the UK market.

Le Tribune: To coincide with the Bleu de CHANEL launch and in collaborated with The Guardian I designed and produce a limited run of newspapers only available to a 'First Class Male' in London.