Dreams

Promotional Campaigns

Problem: 'Sale' is boring. Customers are confused. Everything is red... How can the Dreams 'sale' identity improve to ensure clarity and traction especially when multiple promotions are simultaneously run and at key business times of the year, January sale, Black Friday, bank holidays and flash sales.

Solution: Through concepting, development and presentation a hierachy of promotion was achieved by creating simple yet effective identities using colour and typography to help differentiate between the altering levels of promotion. Concepts and the system were presented to multiple stakeholders with the final direction taken forward. I then oversaw the artworking of all assets to cover multiple channels and customer touchpoints, inclusive of animation.